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About me!

Hello! I’m Işılay, a 3rd-year Graphic Design student at Bilkent University focused on branding and performance-driven visual communication.

 

I work with Adobe Illustrator, Photoshop, InDesign, After Effects, Procreate, CapCut, Wix, and Canva to create strategic and visually compelling designs.

 

Through my experience at Viral House and Elite Realty Invest, I’ve worked in both agency and in-house marketing environments—developing brand assets, high-conversion social media campaigns, and data-informed visual systems.

 

I’m passionate about creating design that is not only aesthetically strong, but purposeful and results-oriented.

 

You can contact me via e-mail: isilayozeren0@gmail.com

EDUCATION:

2023-2027(*)  Bilkent University, Faculty of Art, Design, and Architecture, Ankara, Turkey B.F.A.in Graphic Design; GPA 3.33/4.00

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2022-2023     Bilkent University, Faculty of Business Administration, Ankara, Turkey (Internal transfer to graphic arts)

 

2018-2022     Jale Tezer Fen-Anadolu Lisesi Ankara, Turkey

 

EXPERIENCE

 

June 2025 – Aug 2025 Elite Realty Invest, Graphic Design Intern (Marketing Department), UK-based Property Investment Advisory Company, Liverpool UK

  • Designed high-conversion social media advertisements (Instagram, Facebook, Google Ads) focused on lead generation in the international real estate market.

  • Translated complex investment data (ROI, net yield, entry price) into visually clear and persuasive digital assets.

  • Developed and implemented a comprehensive Brand Identity Guidelines PDF including logo usage, typography hierarchy, and corporate color systems (Gold & Deep Green), ensuring visual consistency across all platforms.

  • Produced A/B test visual directions (Minimal vs. Lifestyle layouts, Light vs. Premium Dark Mode aesthetics) based on performance metrics and CTR analysis.

  • Designed landing page “Hero Banners” with strong CTA hierarchy to improve conversion rates.

  • Created short-form video ads using CapCut and Adobe Premiere, integrating motion graphics and dynamic text overlays to increase engagement.

  • Collaborated directly with marketing strategists and senior designers in a data-driven workflow where design decisions were optimized according to campaign analytics.

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July 2024- Sep 2024 Viral House Influencer Pazarlama Ajansı, Graphic Designer Intern, Ankara

  • Managed social media campaigns for the brands that the company worked with such as Akbank (a bank in Turkey). 

  • Worked with video editing apps like CapCut, Imovie etc.

  • Assisted in influencer outreach, partnership management, and campaign coordination, gaining hands-on experience in influencer relations and contract negotiations.

  • Arranged and designed websites via Wix for brands. 

  • Designed logos for collaboration between influencers and brands. 

  • Contributed creative input for campaign strategies, including content ideas and influencer selection, enhancing my understanding of the influencer landscape and trends.

  • Monitored influencer content to ensure alignment with brand guidelines, learning the nuances of brand voice and messaging consistency.

 

SKILLS AND ABILITIES

Languages: Turkish (native), English (professional proficiency)

Computer: Word, Excel, PowerPoint

Technical Knowledge: Adobe Illustrator, Adobe Photoshop, Wix, Adobe InDesign, Ableton Live, CapCut, Canva, Adobe Premier, iMovie, Adobe After Effects, Adobe Lightroom, Apple Final Cut Pro X, Apple Logic Pro X

Other: Mac/PC, Wordpress, Typography

 

Photographic Equipment:

Canon Rebel EOS (700D); Canon 18-55mm f/3,5-5,6.

Achievements & Certificates

  • Attended Bilkent University on 50% scholarship

  • Bilkent University Honor, Spring 2023-2024

  • T.C. Millî Eğitim Bakanlığı Bilim ve Sanat Merkezi (BİLSEM) general mental ability, music and art training program graduate. (2013-2017)

    • I volunteered at a sign language concert for hearing-impaired children.

    • I took part in the graduation exhibition of the art department.

  • London Collage of Music (LCM) Guitar grade/level 3 certified.   

 

Personal Traits

Leadership and planning, quick learner, experienced researcher; responsible, friendly, creative, adaptable, hardworking, sociable, honest, helpful, has a passion for music and art.

 

Hobbies & Interests

Design, photography, speciality in acrylics on canvas, music production, fine arts, illustration, traveling, playing multiple music instruments (electric guitar, piano, flute, violin, bass guitar, ukulele)

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